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Black Friday deals

Black Friday

When the term ‘black’ is attached to a day, it often has negative connotations, usually connected to stock exchange or currency crashes. However, when it comes to pre-festive shopping, the name is rather positive for consumers. ‘Black Friday’ sees crowds thronging the streets – and now also the internet – in search of bargains. It’s the official start of the festive shopping season and often the busiest shopping day of the year.

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What’s in a name?

So, how did Black Friday get its name? Well, one explanation claims that it dates back to the early 1960s when police in Philadelphia began to dub this day ‘Black Friday’ due to the chaos caused by shoppers pouring into the city to begin their Christmas shopping and to attend Saturday’s annual Army-Navy football match. And as you can imagine, this certainly ramped up the police’s work, dealing with shoplifting, accidents, traffic jams and so on. So, it’s no surprise that the police did not look fondly on the day. The name caught on locally, although retailers tried to a positive spin on it by calling it ‘Big Friday’.

Later, in the 1980s, many retailers spread the story that this was when their annual sales figures changed from red to black, i.e. the day shops began to show a profit. This story is debatable, as the day is associated with huge bargains and shops actually saw the largest sales on the Saturday before Christmas. However, ‘Black Friday’ was here to stay. It spread nationwide and globally as retailers around the world also followed suit and started offering large discounts on this day.

When exactly is Black Friday?

In the past, there was an unwritten rule in the States that the holiday shopping season would only begin after Thanksgiving. So, the day after Thanksgiving was when retailers offered massive discounts and bargains to lure shoppers into stores. Such was the chaos and desire to secure a bargain at any cost that injuries were not unknown. A death was even reported!

This year, Thanksgiving in the United States falls on 24 November, so Black Friday is officially on Friday 25 November.

Black Friday at AdVINture

At AdVINture, we’re not content with just one Black Friday, and we certainly don’t want any wine lovers to get injured virtually in the rush for bargains. So, we’ve made sure that our Black Friday deals will span two Fridays. Our Black Friday deals will begin at 10 am on Friday 18 November and end at 10 am on Monday 28 November, so you’ll have a full 10 days to profit from a 15% discount on the entire range. And we mean the entire range, so this includes already discounted wines such as those in Cellar Raid. You can choose wines that already have a juicy discount or simply pick your favourites from among our wide selection and stock up early for Christmas. What are you waiting for? Put on your comfortable virtual shoes and fill your basket – all in the safety of your own home!